Ask your (virtual) audience anything

You can't bother real humans with every idea in your head. Ask 100s of AI agents based on your personas what they think.

  • 👥
    Multi-Agent Generate 100s of realistic responses
  • 🧠
    Summary Combined answers with key insights
  • 📊
    Actions Agents can vote on different options
  • 🎭
    Personas Unique profiles based on your audience
Community gathering

Example Questions

See how people are using Rally to get realistic feedback from their audience

Hacker News Readers

Which headline would perform better on HN? A) 'I Built a Distributed Database in Rust and Here's What I Learned' B) 'Why I Rewrote Our Entire Stack in Rust (And What It Cost Us)'

Combined Response

The consensus among the responses favors the second headline, 'Why I Rewrote Our Entire Stack in Rust (And What It Cost Us)', as it promises a deeper and more comprehensive narrative. This headline suggests significant challenges, costs, and lessons learned from a major decision, resonating strongly with the Hacker News audience who value real-world experiences, strategic decisions, and the practical implications of technology choices. While the first headline is technically intriguing, it is perceived as more niche and focused, appealing mainly to individuals interested in personal projects and technical growth. The second headline's broader appeal lies in its emotional and intellectual engagement, offering insights into both technical and business aspects, as well as the transformative journey and its consequences. It is likely to spark more curiosity and discussion, making it the preferred choice for attracting and engaging a wider audience.

General Population

Which of these headlines would make you more likely to click and read the article? A) '10 Ways Climate Change Affects Your Daily Life' B) 'The Hidden Impact of Global Warming on Your Morning Routine'

Combined Response

The overwhelming consensus among respondents is a strong preference for 'The Hidden Impact of Global Warming on Your Morning Routine.' This choice is primarily driven by its personal and relatable angle, suggesting a direct connection to everyday life, which resonates deeply with readers. The inclusion of 'hidden' in the title piques curiosity, promising to uncover unexpected insights about the subtle ways climate change impacts routine activities. This intrigue is compounded by a desire to see how global issues manifest in personal experiences, making the topic feel immediate and relevant. The angle is appreciated for its potential to offer practical insights rather than broad generalizations, making it more engaging and actionable for readers. This feedback suggests a clear path forward in crafting content that ties large-scale issues to personal, tangible experiences, effectively engaging and informing the audience.

Young Parents

For our educational toy subscription service: At what price would you consider this service to be: 1) too expensive to consider? 2) expensive but still worth considering? 3) a bargain? 4) too cheap, making you question its quality?

Combined Response

The overall consensus indicates that a price point over $50 per month for an educational toy subscription service is generally perceived as too expensive across various demographics. Most respondents consider the $30 to $50 range as expensive but potentially worth considering if the toys are high-quality, educational, and engaging. This reflects a willingness to invest in valuable learning tools, provided they offer clear benefits. The sweet spot for feeling like a bargain is identified around the $20 to $30 range, where consumers feel they're getting good value without compromising on quality. However, if the price drops below $20, there is a common concern about the potential decline in quality, leading to skepticism about what they might be receiving. This highlights a significant focus on balancing affordability with ensuring the toys are beneficial, safe, and durable for children. The feedback suggests that pricing strategies should aim for the $20 to $30 range to attract value-conscious consumers while maintaining high standards of quality to reassure them of the educational value.

Small Business Owners

Which value proposition resonates more? A) 'Automate your invoicing and save 5 hours per week' B) 'Never chase a late payment again with automated invoicing'

Combined Response

The overwhelming consensus is a strong preference for option B, 'Never chase a late payment again with automated invoicing.' This choice resonates deeply across various demographics, primarily due to its direct address of a common pain point: the stress and frustration of dealing with late payments. The emotional relief and peace of mind offered by automated invoicing are highlighted as more impactful than merely saving time. This sentiment is consistent across different business types, from restaurants and boutiques to farms and food trucks, indicating a widespread desire for solutions that alleviate the burden of financial management. The promise of streamlined cash flow and reduced administrative hassle makes this option particularly attractive, tapping into an urgent need for efficiency and reliability in payment processes. This insight suggests that emphasizing emotional relief and operational stability in financial services could be more appealing than focusing solely on time-saving benefits.

Urban Professionals

Looking at these two food delivery app interfaces [images attached], which one makes you more likely to complete an order and why?

Combined Response

The feedback on the two food delivery apps reveals a preference split between the vibrant and engaging visuals of the first app, and the clean, user-friendly design of the second app, 'Yummies.' Many users find the first app's vibrant images, especially of burgers, to be appealing and attention-grabbing, which might encourage spontaneous orders. The straightforward layout and prominent call-to-action also contribute to a sense of urgency and excitement. On the other hand, 'Yummies' is favored for its clean and intuitive interface, which makes navigation easy and quick, a crucial factor for users who prioritize efficiency. The detailed descriptions, clear pricing, and recommended sides provide a comprehensive and informed ordering experience, which many find appealing. This app is seen as more inviting with its organized presentation, which could lead to a higher likelihood of order completion. In summary, while the first app excels in visual appeal, particularly for users seeking an energetic and enticing experience, 'Yummies' is preferred for its simplicity, clarity, and user-friendly features. The decision to enhance one app over the other should consider the target audience's priorities: whether they value vibrant aesthetics and impulsive engagement over straightforward, detailed, and reliable navigation.

Healthcare Workers

What's your reaction to this potential policy: 'Requiring all medical staff to use AI-assisted diagnosis tools for initial patient screenings'?

Combined Response

The consensus among the responses reveals a shared recognition of the potential benefits of AI-assisted diagnosis tools in streamlining initial patient screenings and improving efficiency and accuracy. Many see these tools as valuable in busy settings, such as emergency rooms or pediatric care, where time is crucial. However, there is a prevalent concern about over-reliance on technology and the risk of losing the invaluable human touch, intuition, and empathy that are fundamental to patient care. The potential for AI tools to overlook the nuances of human interaction and the individual needs of patients, particularly in fields like mental health, geriatrics, and pediatrics, is a significant worry. The majority suggest that while AI can be a powerful supplementary tool, it should not replace the critical thinking and personal connection that healthcare professionals provide. There is a strong preference for these tools to be optional rather than mandatory, allowing clinicians to decide how best to integrate them into their practice. Many recommend a cautious approach to implementation, emphasizing the importance of maintaining a balance between technological innovation and human expertise to ensure patient care remains holistic and compassionate. Overall, while there is cautious optimism about the potential of AI, there is a clear call for careful integration to preserve the essence of human-centered healthcare.

Substack Readers

I wrote an article about productivity systems - could you give me feedback on the structure and content? [Article: 'The Perfect Productivity System Doesn't Exist (And That's OK)' - discusses how chasing the perfect system often becomes procrastination, suggests embracing imperfect but functional approaches]

Combined Response

The feedback on your article is overwhelmingly positive, highlighting its relatable premise and effective structure that smoothly transitions from identifying the problem of perfectionism to offering practical solutions. The use of historical figures like Darwin and Franklin is praised for adding credibility and grounding your argument in reality. However, there are consistent suggestions for improvement: many readers recommend incorporating more personal anecdotes or contemporary examples to deepen engagement and relatability. Additionally, providing actionable steps or a brief summary at the end could enhance the article's practical value, offering readers tangible takeaways. Consider breaking up longer paragraphs for better readability, and possibly include subheadings or bullet points to emphasize key ideas. A stronger or more engaging hook at the beginning is suggested to capture immediate attention. Overall, while your article is insightful and encourages a shift in mindset towards embracing imperfection, these enhancements could significantly elevate its impact and connection with the audience.

Millennials

Between these two investment app names and logos [images attached], which feels more trustworthy with your money? A) 'Wealth Front' with mountain logo B) 'Stable Growth' with tree logo

Combined Response

The overwhelming consensus is that 'Stable Growth' with the tree logo is perceived as more trustworthy and aligned with the desired qualities for an investment application. The tree symbolizes stability, growth, and longevity, which resonates strongly with the idea of dependable, long-term financial management. This preference for stability and reliability in financial matters is a recurring theme, with many expressing the importance of nurturing and sustainability in investments. In contrast, the 'Wealth Front' option with the mountain logo is often seen as more adventurous and potentially riskier, which does not align as well with the desire for security and trust in financial decisions. While the mountain logo is visually striking, it does not evoke the same sense of groundedness and reliability as the tree. Overall, the feedback suggests that emphasizing stability, growth, and trust through the tree imagery and the name 'Stable Growth' resonates more effectively with the audience's expectations for financial management.

Remote Workers

What's your biggest concern about using AI tools for work communication? A) Privacy of company data B) Accuracy of AI responses C) Over-dependence on AI D) Job replacement

Combined Response

The overwhelming consensus among respondents is a significant concern surrounding the privacy of company data when using AI tools for work communication. This concern is prevalent across various industries, including graphic design, IT, sales, healthcare, finance, education, and legal sectors. The primary worry is that sensitive information, whether related to client data, proprietary content, or financial details, could be mishandled, exposed, or accessed by unauthorized parties through AI tools. The potential for data breaches or misuse is seen as a substantial threat to maintaining trust with clients and colleagues. Although other issues such as accuracy, over-dependence, and job replacement are acknowledged, they are generally viewed as secondary to the foundational issue of data privacy. The consensus suggests that while AI can offer efficiency and innovation, these benefits should not come at the expense of compromising data security. Respondents emphasize the importance of implementing robust safeguards and privacy protocols to protect confidential information while leveraging AI tools in the workplace. This feedback indicates a need for organizations to prioritize data privacy measures and transparent communication about how AI tools are secured and managed.

Eco-Conscious Consumers

Which sustainability claim would make you more likely to switch brands? A) 'Carbon neutral shipping' B) '100% plastic-free packaging' C) 'One tree planted per purchase'

Combined Response

The overwhelming consensus among the respondents is a strong preference for the claim of '100% plastic-free packaging.' This choice aligns with their collective commitment to reducing plastic waste, which is perceived as a pervasive and urgent environmental issue. The respondents appreciate the tangible impact that eliminating plastic from packaging can have on reducing pollution and promoting sustainability. This preference indicates a desire for direct and immediate actions that align with their values of environmental responsibility. While carbon neutral shipping and tree planting are recognized as positive initiatives, they are viewed as less immediate and less personal compared to the daily interaction with packaging. The respondents feel that addressing plastic waste is a more visible and direct way to engage in environmentally conscious practices. This pattern suggests that brands focusing on plastic-free packaging may resonate more with consumers who prioritize sustainable practices and seek tangible commitments to reducing environmental impact. The responses also highlight the importance of visible and relatable actions in sustainability efforts, suggesting that brands could consider emphasizing practical and immediate steps in their eco-friendly initiatives.

General Population

How much do you agree with the following statement: 'Social media companies should be held legally responsible for misinformation spread on their platforms'. A) Strongly Agree B) Somewhat Agree C) Neither Agree nor Disagree D) Somewhat Disagree E) Strongly Disagree

Combined Response

77% strongly agree, 23% somewhat agree. The overwhelming consensus among the responses is a strong belief that social media companies should be held accountable for the misinformation that spreads on their platforms. Many see the platforms as powerful tools with significant influence over public perception and behavior, and therefore, they have a responsibility to manage and ensure the accuracy of the content shared. The primary rationale for this stance is the potential real-world consequences of misinformation, particularly in critical areas like health, environment, and public safety. Several respondents emphasize the ethical responsibility of these companies, noting that they have the tools and resources to monitor and manage content more effectively. There is a recognition of the balance needed between accountability and free speech, with some expressing concern over potential censorship. However, the need for more proactive measures and accountability is seen as paramount to protect communities and promote accurate information. While a few acknowledge the complexity and challenges of defining and regulating misinformation, there is a prevailing sentiment that accountability is crucial for maintaining the integrity of information in the digital space. This responsibility is likened to that of traditional media, suggesting that as gatekeepers of information, social media platforms should bear similar accountability. The key takeaway for action is the clear call for social media companies to enhance their content moderation practices and take responsibility for the information disseminated on their platforms. This could involve implementing more robust fact-checking and moderation systems to mitigate the spread of harmful misinformation.

US Grocery Shoppers

For each of these plant-based milk brands, please indicate if you: Have purchased regularly, Have purchased occasionally, Have heard of but not purchased, or Have never heard of. Oatly, Almond Breeze, Ripple, Chobani Oat

Combined Response

The overall consensus highlights Oatly as a regular purchase due to its creamy texture and versatility, particularly favored for coffee. Almond Breeze is bought occasionally, often for smoothies, but not seen as a primary choice. Ripple, while known for its unique protein content, is widely recognized but not yet tried by most. Chobani Oat is generally known but has not been purchased, with many expressing intent or curiosity to try it in the future. The primary factors influencing these preferences appear to be familiarity, product loyalty, and specific use cases like coffee and smoothies. Unexpectedly, Ripple, despite being known, has not translated into purchases, possibly due to hesitations around its pea milk base. For those invested in product marketing or shelf placement, focusing on increasing trial experiences and showcasing the unique benefits of lesser-purchased items like Ripple and Chobani Oat could shift consumer behavior.

What People Are Saying

"WOW this is so fucking cool. can i tweet this? i tweeted it lol"

Dan Shipper

CEO of Every Media

Pricing

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Fast

$20

per month

  • Up to 100 personas per audience
  • 20 messages per day
  • Create up to 5 custom audiences per month
  • Powered by OpenAI (GPT-4o-mini)
Coming Soon
🧠

Smart

$100

per month

  • Up to 500 personas
  • 100 messages per day
  • 50 custom audiences per month
  • Smart mode with 10 messages/day
  • Choose AI model providers
  • Clone personas from your data
  • Hacker News simulator (and more)
  • Direct support from the founders

FAQ

Rally is an AI-powered audience research platform that helps you understand how different personas would respond to your product, content, or messaging. It combines advanced language models with detailed audience personas to give you quick, actionable feedback.

Rally's AI personas are trained on extensive demographic and psychographic data to provide realistic responses. While they're not a complete replacement for real user feedback, they offer valuable directional insights that help validate ideas quickly and cost-effectively.

Rally's polling feature lets you test multiple variations of your content with different audience segments. You can create polls with custom options and get quantitative feedback on which versions resonate best with each persona group.

Yes! You can create detailed custom personas based on demographics, interests, behaviors, and other characteristics. These personas can then be used to generate responses that reflect your specific target audience.

Rally complements traditional research by providing rapid, scalable feedback early in the development process. While it doesn't replace in-depth user interviews or usability testing, it helps validate ideas and identify potential issues before investing in more expensive research methods.