Ask your (virtual) audience anything
You can't bother real humans with every idea in your head. Ask 100s of AI agents based on your personas what they think.
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Generate 100s of realistic responses
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Combined answers with key insights
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Agents can vote on different options
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Unique profiles based on your audience

Example Questions
See how people are using Rally to get realistic feedback from their audience
Which headline would perform better on HN? A) 'I Built a Distributed Database in Rust and Here's What I Learned' B) 'Why I Rewrote Our Entire Stack in Rust (And What It Cost Us)'
Which of these headlines would make you more likely to click and read the article? A) '10 Ways Climate Change Affects Your Daily Life' B) 'The Hidden Impact of Global Warming on Your Morning Routine'
For our educational toy subscription service: At what price would you consider this service to be: 1) too expensive to consider? 2) expensive but still worth considering? 3) a bargain? 4) too cheap, making you question its quality?
Which value proposition resonates more? A) 'Automate your invoicing and save 5 hours per week' B) 'Never chase a late payment again with automated invoicing'
Looking at these two food delivery app interfaces [images attached], which one makes you more likely to complete an order and why?
What's your reaction to this potential policy: 'Requiring all medical staff to use AI-assisted diagnosis tools for initial patient screenings'?
I wrote an article about productivity systems - could you give me feedback on the structure and content? [Article: 'The Perfect Productivity System Doesn't Exist (And That's OK)' - discusses how chasing the perfect system often becomes procrastination, suggests embracing imperfect but functional approaches]
Between these two investment app names and logos [images attached], which feels more trustworthy with your money? A) 'Wealth Front' with mountain logo B) 'Stable Growth' with tree logo
What's your biggest concern about using AI tools for work communication? A) Privacy of company data B) Accuracy of AI responses C) Over-dependence on AI D) Job replacement
Which sustainability claim would make you more likely to switch brands? A) 'Carbon neutral shipping' B) '100% plastic-free packaging' C) 'One tree planted per purchase'
How much do you agree with the following statement: 'Social media companies should be held legally responsible for misinformation spread on their platforms'. A) Strongly Agree B) Somewhat Agree C) Neither Agree nor Disagree D) Somewhat Disagree E) Strongly Disagree
For each of these plant-based milk brands, please indicate if you: Have purchased regularly, Have purchased occasionally, Have heard of but not purchased, or Have never heard of. Oatly, Almond Breeze, Ripple, Chobani Oat
What People Are Saying
"WOW this is so fucking cool. can i tweet this? i tweeted it lol"
CEO of Every Media
Pricing
Fast
$20
per month
- Up to 100 personas per audience
- 20 messages per day
- Create up to 5 custom audiences per month
- Powered by OpenAI (GPT-4o-mini)
Smart
$100
per month
- Up to 500 personas
- 100 messages per day
- 50 custom audiences per month
- Smart mode with 10 messages/day
- Choose AI model providers
- Clone personas from your data
- Hacker News simulator (and more)
- Direct support from the founders
FAQ
Rally is an AI-powered audience research platform that helps you understand how different personas would respond to your product, content, or messaging. It combines advanced language models with detailed audience personas to give you quick, actionable feedback.
Rally's AI personas are trained on extensive demographic and psychographic data to provide realistic responses. While they're not a complete replacement for real user feedback, they offer valuable directional insights that help validate ideas quickly and cost-effectively.
Rally's polling feature lets you test multiple variations of your content with different audience segments. You can create polls with custom options and get quantitative feedback on which versions resonate best with each persona group.
Yes! You can create detailed custom personas based on demographics, interests, behaviors, and other characteristics. These personas can then be used to generate responses that reflect your specific target audience.
Rally complements traditional research by providing rapid, scalable feedback early in the development process. While it doesn't replace in-depth user interviews or usability testing, it helps validate ideas and identify potential issues before investing in more expensive research methods.