What’s Predictive in a Persona?
June 24, 2025
To predict the future, we must track what people actually do and the job they urgently need done.
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Showing 1-9 of 33 articles
My Co-Founder Proved Me Wrong
June 17, 2025
When your proposed change to the homepage CTA sparks hesitation, you can lean on synthetic research using AI personas to validate the idea quickly and without risk, even without the traffic for traditional A/B testing.
Can it Predict PMF?
June 16, 2025
What if you could test product-market fit before building anything? This experiment shows AI personas can predict real user PMF responses with 88.5% accuracy.
The ‘Dutch Chris’ Problem
June 16, 2025
Reconstructing personas solely from aggregate statistics can mash together incompatible traits—what we call the “Dutch Chris” problem—causing synthetic research to hallucinate unrealistic individuals and skew insights. You can combat this by using LLMs’ real-world knowledge of trait correlations as scaffolding and an iterative calibration process, raising the fidelity of virtual audiences toward the 70–80% accuracy needed for reliable, cost-effective studies.
Validating AI Persona Demographics: A Step-by-Step Guide (With Template)
June 10, 2025
This guide shows you how to quickly verify that your AI personas match intended demographic distributions for age, gender, income, location and occupation. Using a ready-to-use Google Colab template. By validating your audience traits up front, you can prevent misleading simulation results and ensure that rapid, cost-effective persona studies yield reliable, actionable insights.
AI Broke Entry-Level Hiring
June 09, 2025
AI has decimated traditional entry-level roles, leaving recent graduates stranded without a foothold in the job market. But by using advanced simulations to replicate real-world challenges, we can create new pathways for skill-building and hiring—restoring opportunity in a workforce increasingly shaped by automation.
The Leading Question Effect
June 09, 2025
Leading question can shift public opinion depending on how a question is framed. Using Rally’s synthetic personas, it's now possible to replicate this effect in a controlled experiment, revealing how survey design can manufacture consent or dissent with measurable precision.
The Intention-Action Gap
June 04, 2025
AI market research often mirrors human biases, replicating stated intentions rather than actual behaviors. However, by carefully selecting and calibrating AI models, synthetic research can bridge the critical gap between what consumers say they'll do and their real-world actions.
What Happens When You Simulate the Next ‘Share a Coke’ Campaign With AI Personas?
June 04, 2025
Coca-Cola flipped its brand slump by pairing personalization with bulletproof pre-launch testing. It's now possible to tap into the same winning formula with synthetic AI personas.