About Irreality Labs

Building tools to help you understand your audience better through AI-powered research

Our Mission

At Irreality Labs, we're pioneering the future of audience research. Our flagship product Rally makes understanding your audience more accessible, faster, and more insightful than ever before by leveraging the latest advances in artificial intelligence. We believe that high-quality audience research shouldn't be limited by time, budget, or access to research participants.

Innovation with Purpose

We don't build AI tools just because we can. Every feature we develop is designed to solve real problems faced by researchers, marketers, and product teams. Rally is built to provide actionable insights, not just technological novelty.

Ethical AI

We're committed to developing AI systems that complement human intelligence rather than replace it. Our tools are designed to enhance human decision-making, not automate it away. We believe in responsible AI development that serves human needs.

Transparency

We're open about what our technology can and cannot do. We believe in being clear about the limitations of AI-driven research while continuously working to improve its capabilities and accuracy.

Our Story

Founded in 2024, Irreality Labs emerged from a simple observation: while AI was revolutionizing many aspects of business, audience research remained stuck in the past - expensive, slow, and often inaccessible to those who needed it most.

We created Rally as our first product to demonstrate how advanced language models could transform audience research. Today, we're continuing to push the boundaries of what's possible with AI-assisted research, while maintaining our commitment to ethical AI development and practical, real-world applications.

Meet the Team

Mike Taylor

CEO & Co-Founder

Mike Taylor is the CEO & Co-Founder of Rally, responsible for building the product. He previously built a 50 person growth marketing agency in the US and EU, responsible for operations, data science, and technology. He has worked as an AI engineer since 2020, taught 150,000 students prompt engineering on Udemy, and wrote a book on the topic for O'Reilly.

Rhys Fisher

COO & Co-Founder

Rhys Fisher is the COO & Co-Founder of Rally, responsible for marketing and support. He previously co-founded a boutique analytics agency called Unvanity, and has worked in various growth marketing and product roles at startups. For fun he does things like crossing the Pyrenees coast-to-coast via paraglider.