Market Research Playbooks
Learn how to conduct synthetic research with AI personas using proven market research methodologies like concept testing, name testing, logo testing, and more.
Showing 1-9 of 17 playbooks
Conjoint Analysis
Reveal how customers make complex trade-off decisions and determine the precise value of every product feature using AI-powered conjoint analysis. This sophisticated market research technique simulates real purchasing scenarios where respondents choose between complete product profiles with different combinations of features and prices. Unlike simple feature ranking, conjoint analysis quantifies exactly how much each attribute contributes to the overall decision and predicts market share for any product configuration you're considering.
Social Listening
Monitor and analyze online conversations about your brand, competitors, and industry using AI personas that simulate diverse social media users. This synthetic social listening approach reveals sentiment trends, emerging issues, competitive insights, and conversation themes without the complexity of setting up extensive social monitoring tools or manually analyzing thousands of posts across multiple platforms.
User Testing
Validate your website, app, or product functionality by watching real users complete specific tasks and share their honest reactions. This research approach reveals usability issues, confirms design assumptions, and provides concrete evidence of user behavior patterns that can guide product improvements and strategic decisions.
User Experience
Evaluate and optimize your user interfaces, workflows, and digital experiences using AI personas before launch. This synthetic research approach reveals usability issues, validates design decisions, and helps you understand how different user types interact with your product without the cost and complexity of traditional usability testing with real participants.
Synthetic User Data
Generate realistic user behavior data, interactions, and content using AI personas to test products, validate assumptions, and model scenarios without waiting for real user data. This synthetic approach helps you understand how your product performs under different usage patterns, test analytics dashboards with realistic data, and validate user experience decisions before launch.
Video Testing
Test and optimize your video advertising creative using AI personas before launch. This synthetic research approach reveals which videos resonate most strongly with your target market, identifies performance drivers, and helps you choose winning video concepts without the cost and time of traditional video testing with real respondents.
Message and Claims Testing
Test and optimize your marketing messages, value propositions, and product claims using AI personas before launch. This synthetic research approach reveals which messages resonate most strongly with your target market, identifies performance drivers, and helps you choose winning messaging without the cost and time of traditional testing with real respondents.
Package Testing
Test and optimize your product packaging using AI personas before launch. This synthetic research approach reveals which package designs drive the strongest consumer appeal, shelf standout, and purchase intent across different contexts and audience segments without the cost and complexity of traditional package testing with real respondents.
Logo Design Testing
Test and validate your logo designs using AI personas before launch. This synthetic research approach reveals which logos resonate most strongly with your target market, identifies performance drivers across different contexts, and helps you choose winning designs without the cost and complexity of traditional logo testing with real respondents.