Market Research Playbooks
Learn how to conduct synthetic research with AI personas using proven market research methodologies like concept testing, name testing, logo testing, and more.
Showing 1-9 of 12 playbooks
Video Testing
Test and optimize your video advertising creative using AI personas before launch. This synthetic research approach reveals which videos resonate most strongly with your target market, identifies performance drivers, and helps you choose winning video concepts without the cost and time of traditional video testing with real respondents.
Message and Claims Testing
Test and optimize your marketing messages, value propositions, and product claims using AI personas before launch. This synthetic research approach reveals which messages resonate most strongly with your target market, identifies performance drivers, and helps you choose winning messaging without the cost and time of traditional testing with real respondents.
Package Testing
Test and optimize your product packaging using AI personas before launch. This synthetic research approach reveals which package designs drive the strongest consumer appeal, shelf standout, and purchase intent across different contexts and audience segments without the cost and complexity of traditional package testing with real respondents.
Logo Design Testing
Test and validate your logo designs using AI personas before launch. This synthetic research approach reveals which logos resonate most strongly with your target market, identifies performance drivers across different contexts, and helps you choose winning designs without the cost and complexity of traditional logo testing with real respondents.
TURF Analysis (Total Unduplicated Reach and Frequency)
Optimize your product portfolio and marketing strategy using AI personas in TURF analysis. This synthetic research approach identifies which combinations of products, features, or messages reach the maximum number of customers without duplication, helping you allocate limited resources for maximum market impact and ROI.
Ad Testing
Test and optimize your advertising creative using AI personas before launch. This synthetic research approach reveals which ads resonate most strongly with your target market, identifies performance drivers, and helps you choose winning creative concepts without the cost and time of traditional ad testing with real respondents.
Name Testing
Test and validate your product names, brand names, or service titles using AI personas before making final decisions. This synthetic research approach reveals which names resonate most strongly with your target market, identifies potential issues early, and helps you choose names that drive memorability, appeal, and purchase intent. Get instant insights into name performance without the cost and complexity of traditional naming research with real respondents.
Idea Screening
Evaluate and prioritize your early-stage product ideas, service concepts, or creative directions using AI personas before investing in full development. This synthetic research approach helps you identify which concepts have the strongest market potential, understand what drives consumer interest, and avoid costly mistakes by filtering out weak ideas early. Get instant insights into market appeal and competitive positioning without the time and expense of traditional idea screening with real respondents.
Concept Testing
Validate your product ideas, marketing campaigns, or service concepts using AI personas before investing in full development. This synthetic research approach reveals which concepts resonate with your target market, identifies potential issues early, and helps you refine ideas based on consumer feedback. Get instant insights into market appeal and purchase intent without the cost and complexity of traditional concept testing with real respondents.