Market Research Playbooks
Learn how to conduct synthetic research with AI personas using proven market research methodologies like concept testing, name testing, logo testing, and more.
Showing 10-17 of 17 playbooks
TURF Analysis (Total Unduplicated Reach and Frequency)
Optimize your product portfolio and marketing strategy using AI personas in TURF analysis. This synthetic research approach identifies which combinations of products, features, or messages reach the maximum number of customers without duplication, helping you allocate limited resources for maximum market impact and ROI.
Ad Testing
Test and optimize your advertising creative using AI personas before launch. This synthetic research approach reveals which ads resonate most strongly with your target market, identifies performance drivers, and helps you choose winning creative concepts without the cost and time of traditional ad testing with real respondents.
Name Testing
Test and validate your product names, brand names, or service titles using AI personas before making final decisions. This synthetic research approach reveals which names resonate most strongly with your target market, identifies potential issues early, and helps you choose names that drive memorability, appeal, and purchase intent. Get instant insights into name performance without the cost and complexity of traditional naming research with real respondents.
Idea Screening
Evaluate and prioritize your early-stage product ideas, service concepts, or creative directions using AI personas before investing in full development. This synthetic research approach helps you identify which concepts have the strongest market potential, understand what drives consumer interest, and avoid costly mistakes by filtering out weak ideas early. Get instant insights into market appeal and competitive positioning without the time and expense of traditional idea screening with real respondents.
Concept Testing
Validate your product ideas, marketing campaigns, or service concepts using AI personas before investing in full development. This synthetic research approach reveals which concepts resonate with your target market, identifies potential issues early, and helps you refine ideas based on consumer feedback. Get instant insights into market appeal and purchase intent without the cost and complexity of traditional concept testing with real respondents.
Usage & Attitudes
Understand your market at the deepest level using AI personas in a comprehensive Usage & Attitudes survey. This synthetic research approach reveals who uses your product, how they use it, why they choose it, and what drives their purchase decisions. Get detailed insights into consumer behavior patterns, brand perceptions, and market opportunities without the complexity of recruiting hundreds of real respondents across multiple demographics.
MaxDiff Analysis
Discover which features, benefits, or attributes your customers value most using AI personas in a MaxDiff analysis. This synthetic research approach forces trade-offs to reveal true priorities, eliminating the "everything is important" problem that plagues traditional rating scales. Get clear, actionable rankings of what drives customer decisions without the complexity of recruiting and surveying hundreds of real respondents.
Van Westendorp Price Optimization
Discover your optimal price point using AI personas in a Van Westendorp Price Sensitivity Meter analysis. This synthetic research approach helps identify the sweet spot where your target market perceives maximum value without questioning quality or affordability. Get instant insights into price elasticity and consumer psychology without the hassle of recruiting real survey respondents.