Market Research Playbooks
Learn how to conduct synthetic research with AI personas using proven market research methodologies like concept testing, name testing, logo testing, and more.
Showing 10-12 of 12 playbooks
Usage & Attitudes
Understand your market at the deepest level using AI personas in a comprehensive Usage & Attitudes survey. This synthetic research approach reveals who uses your product, how they use it, why they choose it, and what drives their purchase decisions. Get detailed insights into consumer behavior patterns, brand perceptions, and market opportunities without the complexity of recruiting hundreds of real respondents across multiple demographics.
MaxDiff Analysis
Discover which features, benefits, or attributes your customers value most using AI personas in a MaxDiff analysis. This synthetic research approach forces trade-offs to reveal true priorities, eliminating the "everything is important" problem that plagues traditional rating scales. Get clear, actionable rankings of what drives customer decisions without the complexity of recruiting and surveying hundreds of real respondents.
Van Westendorp Price Optimization
Discover your optimal price point using AI personas in a Van Westendorp Price Sensitivity Meter analysis. This synthetic research approach helps identify the sweet spot where your target market perceives maximum value without questioning quality or affordability. Get instant insights into price elasticity and consumer psychology without the hassle of recruiting real survey respondents.