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Case Study: Good Innovation

Case Study: Good Innovation

September 29, 2025

Good Innovation overcame the constraints of small budgets and limited sample sizes by integrating AskRally into their research process, scaling validation from a handful of interviews to 100+ participants. This hybrid approach has accelerated timelines, cut costs, and given UK charities more confident insights to guide innovation.

Examples of How AI Personas React to Reels

Examples of How AI Personas React to Reels

August 05, 2025

Following last week's behind-the-scenes look at our video reaction simulator, here are a few more examples that highlight how AI personas respond to different types of content. From tech commentary to TikTok clips, these simulated reactions offer a glimpse into the diverse ways people engage with Reels.

Simulating Reactions To The Astronomer Ad

Simulating Reactions To The Astronomer Ad

July 29, 2025

Before flying a paraglider 430 kilometers across the Pyrenees, I rehearsed the entire journey in my head using nothing but Google Earth on an iPhone. It changed how I understand preparation forever. That same mindset led me to build a tool that lets you watch how people might react to your message before it matters, turning AI personas into a flight simulator for human empathy.