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Showing 19-26 of 26 articles

I Simulated The Impossible Buying Committee, Then Convinced Them To Buy

April 11, 2025 • By Rhys Fisher

Enterprise sales can feel like herding cats—with each stakeholder more impossible than the last. Nail it, and you’re hitting yearly targets; mess it up, and you’re bankrupt in epic style. So I set up the most absurd experiment ever: I built a fictional buying committee in hard mode, then got them all to say, “take our money!”

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Changing Artificial Minds By Feeding Them Biased Media

April 09, 2025 • By Mike Taylor

Discover how AI agents trained on different media diets can predict voter behavior in virtual elections, as demonstrated in this fascinating experiment simulating the 2024 Trump-Harris race. See how targeted media exposure flipped AI personas from Democrat to Republican, revealing both the power of information bubbles and LLMs' inherent biases—with powerful implications for understanding audience psychology in marketing campaigns beyond politics.

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Predicting Gamer Preference With 85% Accuracy

April 09, 2025 • By Mike Taylor

Discover how AI personas predict gamer preferences with 85% accuracy, potentially saving millions in development costs. This game concept experiment tested virtual audiences against real human data, revealing surprising insights for game designers and marketers working with limited research and development budgets.

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How To Access The Free Plan

April 02, 2025 • By Mike Taylor

Unlock your free access to Rally with just a few simple steps! From exploring pre-generated audiences to creating your own, Rally makes it easy to interact with your audience and uncover valuable insights. Want to try before you buy? Here's how to access the free plan.

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Racial Preference In Attraction: What Can You Do To Optimize Your Profile

March 25, 2025 • By Rhys Fisher

The OKCupid study showed us that racial preference in dating is real—and stubborn. But what if you could run your own experiment, and ask 400 virtual women exactly what would make them swipe right… even if you’re not their usual type?

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Personas of Thought: How to Use AI Crowds for Better Decisions

March 23, 2025 • By Mike Taylor

Discover "Personas of Thought," a technique that transforms AI feedback by simulating diverse focus groups in minutes. Get nuanced perspectives on your ideas without spending thousands on market research—helping you make better decisions faster.

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Forget Boring Surveys—Virtual Audiences Let You Test Markets AND Simulate Superhero Showdowns

March 19, 2025 • By Rhys Fisher

Even basic personas are useful for gathering feedback. Since they role-play better with rich context, you can leverage that to build the business case for further research.

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Generative Agent Simulation Guide

February 13, 2025 • By Simara

Discover how LLM-powered agent-based simulations can revolutionize business strategy. Learn how AI-driven models predict market trends, optimize customer experiences, and enhance decision-making with realistic simulations.

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