Articles

Explore our latest articles and insights.

Showing 28-36 of 39 articles

Reproducing Real-World Demographic Biases in AI Agent Simulations

Reproducing Real-World Demographic Biases in AI Agent Simulations

April 16, 2025

As researchers increasingly utilize large language models (LLMs) to simulate human behaviors and attitudes based on real-world demographic characteristics, important questions arise about how accurately these AI-generated agents replicate true demographic biases and preferences. While recent studies demonstrate promising alignment between simulated outputs and actual demographic trends—referred to as “algorithmic fidelity”—they also expose notable methodological challenges and limitations, including potential oversimplifications, exaggerated stereotypes, and inconsistent representations of marginalized groups. Understanding these nuances is essential for responsibly leveraging AI simulations as reliable proxies for real human populations in social science research.

GPT Prediction VS Virtual Audience Simulations - What's The Difference?

GPT Prediction VS Virtual Audience Simulations - What's The Difference?

April 16, 2025

In a battle of AI decision-making, we put straightforward GPT predictions head-to-head with virtual audience simulations. Can basic GPT models, relying on pure heuristics, match up to a synthetic audience that mirrors human nuance? In this experiment, we challenged GPT 4o, o3-mini, and a role-prompted GPT 4o-mini against Rally’s tailored virtual audience.

Fast or Smart: How Do You Choose?

Fast or Smart: How Do You Choose?

April 15, 2025

With synthetic research and persona-driven prompting still in beta, little is known about how different AI models shape responses. In our simulated buying committee experiment, we found that more powerful models can replicate the complex decision-making seen in high-stakes human scenarios. If you want your synthetic research to truly mirror human thought, here's how choosing between Fast and Smart mode can unlock insights that reflect real-world nuance.

I Simulated The Impossible Buying Committee, Then Convinced Them To Buy

I Simulated The Impossible Buying Committee, Then Convinced Them To Buy

April 11, 2025

Enterprise sales can feel like herding cats—with each stakeholder more impossible than the last. Nail it, and you’re hitting yearly targets; mess it up, and you’re bankrupt in epic style. So I set up the most absurd experiment ever: I built a fictional buying committee in hard mode, then got them all to say, “take our money!”

Changing Artificial Minds By Feeding Them Biased Media

Changing Artificial Minds By Feeding Them Biased Media

April 09, 2025

Discover how AI agents trained on different media diets can predict voter behavior in virtual elections, as demonstrated in this fascinating experiment simulating the 2024 Trump-Harris race. See how targeted media exposure flipped AI personas from Democrat to Republican, revealing both the power of information bubbles and LLMs' inherent biases—with powerful implications for understanding audience psychology in marketing campaigns beyond politics.

Predicting Gamer Preference With 85% Accuracy

Predicting Gamer Preference With 85% Accuracy

April 09, 2025

Discover how AI personas predict gamer preferences with 85% accuracy, potentially saving millions in development costs. This game concept experiment tested virtual audiences against real human data, revealing surprising insights for game designers and marketers working with limited research and development budgets.

How To Access The Free Plan

How To Access The Free Plan

April 02, 2025

Unlock your free access to Rally with just a few simple steps! From exploring pre-generated audiences to creating your own, Rally makes it easy to interact with your audience and uncover valuable insights. Want to try before you buy? Here's how to access the free plan.