Rhys Fisher is the COO & Co-Founder of Rally. He previously co-founded a boutique analytics agency called Unvanity, crossed the Pyrenees coast-to-coast via paraglider, and now watches virtual crowds respond to memes. Follow him on Twitter @virtual_rf
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When AI personas fail to predict consumer behavior, it’s not because the models are broken, it’s because we’re asking them to do something humans can’t even do for themselves. The real value isn’t in predicting what people *will* do, but in understanding how they *talk* about what they might — because that’s where decisions, and markets, are actually made.
A technical deep-dive showing how to automate audience uploads to AskRally using its API instead of manually editing JSON files. This guide walks developers and agencies through a reliable two-step process to create and update audiences programmatically across multiple AskRally accounts.
Good Innovation overcame the constraints of small budgets and limited sample sizes by integrating AskRally into their research process, scaling validation from a handful of interviews to 100+ participants. This hybrid approach has accelerated timelines, cut costs, and given UK charities more confident insights to guide innovation.
Give your AI personas personalized memory without the manual setup hassle.
Making AI assistants feel genuinely conversational isn't magic, it's methodical engineering.
Researchers often face the limitation that once a study ends, the insights are frozen in a static report. Study boosting solves this by transforming real survey data into living AI personas, allowing teams to extend research, test new scenarios, and localize messaging with authentic, data-grounded voices.
A strategic agency helped a client avoid costly missteps by using AskRally’s synthetic testing to uncover hidden consumer segments and decision drivers before launch. By replacing assumptions with real pre-launch intelligence, they reshaped pricing, messaging, and media strategy—expanding market reach and improving spend efficiency.
Following last week's behind-the-scenes look at our video reaction simulator, here are a few more examples that highlight how AI personas respond to different types of content. From tech commentary to TikTok clips, these simulated reactions offer a glimpse into the diverse ways people engage with Reels.
Before flying a paraglider 430 kilometers across the Pyrenees, I rehearsed the entire journey in my head using nothing but Google Earth on an iPhone. It changed how I understand preparation forever. That same mindset led me to build a tool that lets you watch how people might react to your message before it matters, turning AI personas into a flight simulator for human empathy.
