Rhys Fisher is the COO & Co-Founder of Rally. He previously co-founded a boutique analytics agency called Unvanity, crossed the Pyrenees coast-to-coast via paraglider, and now watches virtual crowds respond to memes. Follow him on Twitter @virtual_rf
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User feedback isn’t just a late-stage checkbox, it can inform every decision, from early product ideas to long-term retention. This article maps exactly how to use real customer input across seven stages of a product’s lifecycle to build something people actually want, love, and stay loyal to.
A UX designer at Holmes Corporation transformed research from time-consuming, hard-to-gather interviews into fast, evidence-based decision-making by integrating AskRally into product development. With synthetic testing powering rapid validation, the team now iterates faster, presents data-backed recommendations, and builds with confidence—without growing headcount.
Wisdom of the Agents Newsletter 🤖 lvl 23
It's possible to feed AI personas different pieces of content to measure how exposure to competing narratives shifts purchase intent in real time.
Most teams overcomplicate audience building by starting at the wrong level of sophistication. This guide reframes the problem—showing how AI personas can evolve from quick prototypes to calibrated virtual panels that explore real conversational realities, not predict behavior.
When AI personas fail to predict consumer behavior, it’s not because the models are broken, it’s because we’re asking them to do something humans can’t even do for themselves. The real value isn’t in predicting what people *will* do, but in understanding how they *talk* about what they might — because that’s where decisions, and markets, are actually made.
A technical deep-dive showing how to automate audience uploads to AskRally using its API instead of manually editing JSON files. This guide walks developers and agencies through a reliable two-step process to create and update audiences programmatically across multiple AskRally accounts.
Good Innovation overcame the constraints of small budgets and limited sample sizes by integrating AskRally into their research process, scaling validation from a handful of interviews to 100+ participants. This hybrid approach has accelerated timelines, cut costs, and given UK charities more confident insights to guide innovation.
Give your AI personas personalized memory without the manual setup hassle.
