Rhys Fisher is the COO & Co-Founder of Rally. He previously co-founded a boutique analytics agency called Unvanity, crossed the Pyrenees coast-to-coast via paraglider, and now watches virtual crowds respond to memes. Follow him on Twitter @virtual_rf
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A strategic agency helped a client avoid costly missteps by using AskRally’s synthetic testing to uncover hidden consumer segments and decision drivers before launch. By replacing assumptions with real pre-launch intelligence, they reshaped pricing, messaging, and media strategy—expanding market reach and improving spend efficiency.
Following last week's behind-the-scenes look at our video reaction simulator, here are a few more examples that highlight how AI personas respond to different types of content. From tech commentary to TikTok clips, these simulated reactions offer a glimpse into the diverse ways people engage with Reels.
Before flying a paraglider 430 kilometers across the Pyrenees, I rehearsed the entire journey in my head using nothing but Google Earth on an iPhone. It changed how I understand preparation forever. That same mindset led me to build a tool that lets you watch how people might react to your message before it matters, turning AI personas into a flight simulator for human empathy.
The AskRally Google Sheet Template lets you survey virtual AI audiences with open‑ended questions, polls, and image tests—all from a single Sheet.
What if you could test product-market fit before building anything? This experiment shows AI personas can predict real user PMF responses with 88.5% accuracy.
This guide shows you how to quickly verify that your AI personas match intended demographic distributions for age, gender, income, location and occupation. Using a ready-to-use Google Colab template. By validating your audience traits up front, you can prevent misleading simulation results and ensure that rapid, cost-effective persona studies yield reliable, actionable insights.
Leading question can shift public opinion depending on how a question is framed. Using Rally’s synthetic personas, it's now possible to replicate this effect in a controlled experiment, revealing how survey design can manufacture consent or dissent with measurable precision.
Coca-Cola flipped its brand slump by pairing personalization with bulletproof pre-launch testing. It's now possible to tap into the same winning formula with synthetic AI personas.
What if a movie scene could reshape consumer preferences and you could test it before releasing your campaign? Using AI personas and implanted memories inspired by Sideways, I simulated a media-driven market shift that made virtual shoppers abandon Folgers for premium Ethiopian coffee.
