Rhys Fisher

Rhys Fisher is the COO & Co-Founder of Rally. He previously co-founded a boutique analytics agency called Unvanity, crossed the Pyrenees coast-to-coast via paraglider, and now watches virtual crowds respond to memes. Follow him on Twitter @virtual_rf

Articles by Rhys Fisher

Showing 10-13 of 13 articles

Fast or Smart: How Do You Choose?

April 15, 2025

With synthetic research and persona-driven prompting still in beta, little is known about how different AI models shape responses. In our simulated buying committee experiment, we found that more powerful models can replicate the complex decision-making seen in high-stakes human scenarios. If you want your synthetic research to truly mirror human thought, here's how choosing between Fast and Smart mode can unlock insights that reflect real-world nuance.

I Simulated The Impossible Buying Committee, Then Convinced Them To Buy

April 11, 2025

Enterprise sales can feel like herding cats—with each stakeholder more impossible than the last. Nail it, and you’re hitting yearly targets; mess it up, and you’re bankrupt in epic style. So I set up the most absurd experiment ever: I built a fictional buying committee in hard mode, then got them all to say, “take our money!”

Racial Preference In Attraction: What Can You Do To Optimize Your Profile

March 25, 2025

The OKCupid study showed us that racial preference in dating is real—and stubborn. But what if you could run your own experiment, and ask 400 virtual women exactly what would make them swipe right… even if you’re not their usual type?

Forget Boring Surveys—Virtual Audiences Let You Test Markets AND Simulate Superhero Showdowns

March 19, 2025

Even basic personas are useful for gathering feedback. Since they role-play better with rich context, you can leverage that to build the business case for further research.

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