Mike Taylor is the CEO & Co-Founder of Rally. He previously co-founded a 50-person growth marketing agency called Ladder, created marketing & AI courses on LinkedIn, Vexpower, and Udemy taken by over 450,000 people, and published a book with O’Reilly on prompt engineering.
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AI market research often mirrors human biases, replicating stated intentions rather than actual behaviors. However, by carefully selecting and calibrating AI models, synthetic research can bridge the critical gap between what consumers say they'll do and their real-world actions.
Tim Ferriss turned a rejected book title into a data-driven naming experiment that birthed “The 4-Hour Workweek.” and sold millions of copies world wide. Today, AI persona testing lets anyone speed-run that same market-validation magic for pennies.
Left unchecked, large language models can massively distort reality. Our baseline simulation showed 90.6% of AI personas voting Democrat, a 40-point deviation from expected. But with DSPy optimization, we achieved near-perfect political balance, proving that prompt calibration isn’t optional, it’s essential.
Traditional surveys are overrun by cheaters, speeders, and repeaters, warping data and devouring your calendar. Validated AI personas slash the noise, delivering human-level insights with 85 % accuracy—no bribery, no burnout.
Unlock hidden market insights through personification—a technique that transforms disconnected data into synthetic consumer profiles by bridging datasets while preserving statistical relationships. Perfect for marketers seeking deeper consumer understanding without compromising privacy or budget constraints.
Discover how AI agents trained on different media diets can predict voter behavior in virtual elections, as demonstrated in this fascinating experiment simulating the 2024 Trump-Harris race. See how targeted media exposure flipped AI personas from Democrat to Republican, revealing both the power of information bubbles and LLMs' inherent biases—with powerful implications for understanding audience psychology in marketing campaigns beyond politics.
Discover how AI personas predict gamer preferences with 85% accuracy, potentially saving millions in development costs. This game concept experiment tested virtual audiences against real human data, revealing surprising insights for game designers and marketers working with limited research and development budgets.
Unlock your free access to Rally with just a few simple steps! From exploring pre-generated audiences to creating your own, Rally makes it easy to interact with your audience and uncover valuable insights. Want to try before you buy? Here's how to access the free plan.
Discover "Personas of Thought," a technique that transforms AI feedback by simulating diverse focus groups in minutes. Get nuanced perspectives on your ideas without spending thousands on market research—helping you make better decisions faster.
